What we do

So, what exactly do we do at MaPS?

Our mission is to ensure everyone in the UK can easily access the information they need to make the right financial decisions for them throughout their lives, making the most of their money and pensions.

Our core functions:

Connecting with customers

Through our MoneyHelper service, we ensure people receiving the right guidance at the right time to help them navigate complex choices and make informed, confident decisions.

What’s more, our Money Guiders programme – designed to help diverse organisations and practitioners deliver money guidance – ensures that those that need help to find it, whether through our own services or through others.

Pension guidance

We provide information to people about workplace and personal pensions. Through the delivery of MoneyHelper pensions guidance and our Pension Wise service, and the passion and dedication of our people and the wider sector we collaborate with, we help millions of people get the support they need to plan for and in retirement.

Debt advice

We are the biggest single funder of free, expert debt advice in England, and work with the sector to make sure more people than ever before can access this life-changing support.

Money guidance

Through our MoneyHelper services and Money Guiders programme, we provide information designed to enhance people’s understanding and knowledge of financial matters and day-to-day money management skills.

Consumer protection

We work with government and regulators to protect consumers against financial scams and support the efforts of the wider financial services industry to protect consumers. We gather and share actionable insights to help the sector decide where best to prioritise its efforts.


In January 2020 we published the UK Strategy for Financial Wellbeing, a ten-year framework with the goal of driving significant, coordinated change over the longer term, across five ambitious national goals.

The strategy sets out a small number of big themes to engage and motivate large numbers of stakeholders; it is designed to drive change at scale and shift the dials on personal finance.

Building an evidence base

We take an evidence-led and targeted approach to our work – using the best available insights, experience and expertise to improve our impact.

We contribute to financial wellbeing research and insight, maintaining our key role of filling evidence gaps and creating new knowledge through our national surveys and pilots. We also evaluate promising initiatives that will help deliver the national goals.

We look to the future, testing new ideas and adopting best practice where we see it.

Financial education

Financial wellbeing isn’t just for the present: we actively work with partners, schools and education providers to improve the provision of financial education to children and young people.

Our work helps children and young people learn about and develop knowledge, skills and attitudes they need to manage money well, make informed financial decisions and achieve their goals.